The Elements of Internet Style: The New Rules of Creating Valuable Content for Todays Readers

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Clients: For a content writing team you can count on, learn more about our story here and try us out today. I like that you explain in simple terms how to make your content perfect for your audience and engage them. My fear is being unable to accurately target customer pain points and never turn any new leads. Although, by focusing strongly on the target audience and doing content audits can help adjust content to better fit the audience.

Thanks so much! Thank you so much for stopping by and reading, Nida! Great goal you have there — producing effective, targeted content. Glad this blog was useful! Great post!


  1. Global Competitiveness and Innovation: An Agent-Centered Perspective;
  2. Fathers Day Murder.
  3. 2. Does this content flow, with proper grammar and spelling?.

As a marketer, I would like to share that great content for the marketers is the one which is relevant for the people who are searching for it, since that will also be great on SEO terms. Improving the rankings is the major goal of SEO and this happens when the content is well-written as well as totally relevant to the search queries. Thus, being aware of the synchronisation of content with SEO, the writers also know the final goal and are able to write as expected of them, avoiding the unnecessary stuff. As a blogger myself, I find it also quite hard to update regularly and momentum might be the most important rule if you want to be successful with your blog not just on monetary terms but also if you want to be proud of your work.

Your support means a lot to us, Waldo. Thank you! Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Excellent post, Julia! Thanks so much for the post. Really thank you! Hi, Great post! Always love your posts. Keep them coming! Really interesting and easy to understand, This is helpful stuff for me. Thanks for visiting our blog, Krishna! Awesome pointers!!! Thanks for visiting our blog, Raju! Leave a Reply Want to join the discussion?


  1. Racing: A Beginners Guide (Lifeboats).
  2. Introduction?
  3. Introduction To Error Correcting Codes.
  4. Overview of valuable content.

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Informative, Interesting, Relevant: Three Rules for Creating Quality Content in Digital Marketing

Your Shopping Cart will be saved with service icons and Cart Totals. Send it to yourself, or a friend. Step 3 — Run the experiment and analyze the results: There are no shortcuts here; you need to do the work. Sometimes, it will take months to perform the experiment.

Top 10 High Performing Types of Content Marketing - LYFE Marketing

What does help them is when you analyze the results and make valuable conclusions that will affect their lives. Your first step here is to collect all your data in one place usually a spreadsheet and calculate the values you are interested in. The final type of advanced form of content is one that I think every business should try if applicable at least once. If you remember the old Quick Sprout homepage, you know that I have a tool that analyzes web pages. It gives you a quick SEO, speed, and social score:. But to sum things up, despite the tool costing much more than I expected, it still brought in a ton of backlinks and business, producing a very solid return on my investment.

And then I designed a tool that provided the solution. Now, people can just insert a website URL, give the tool a few seconds to do some work, and voila—a beautiful and simple result. Tools can cost anywhere from a few hundred dollars to a hundred thousand dollars, which is quite a big range.

What you can do is post the job ad without a budget, asking developers to submit a quote. That will tell you all you need to know about the affordability of your project. Step 3 — Promote the tool: Promoting regular content is hard, but promoting a tool is really easy. On top of that, you can now mention your tool in your content and whenever you get introduced to someone. It is absolutely necessary for your content to stand out if you want to succeed with content marketing. The more types of content you use, the more powerful your content marketing efforts become.

Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts. Now, you have a plan to get there. Go get started. Additional menu Content marketing is more than writing blogs. Way more. Then, when your blog is established and purring along, try throwing in a new type of content. I understand your apprehension, but I encourage you to try it anyway. Want to get started with a video? Use your iPhone and your YouTube account. Start small and work your way up. Pick one and put it in your schedule — if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month.

I challenge you to pick one and give it a try sometime in the next four weeks. The form that the content takes is secondary. The idea is primary. First, develop your idea. The variety of content is endless. Heck, you may even want to invent your own type of content. Infographics An infographic is the presentation of information or data in a visual way. How to do it If you have a graphic designer in your professional network, tap him or her to make an infographic for you.

When to use it Infographics are perfect for communicating almost any idea or concept. Things to keep in mind Infographics can be expensive. The amount cited above — a thousand dollars — is pretty close to the standard price. Infographics used to go viral just by virtue of being an infographic. Everyone is making infographics. Today, you have to make it really good to make it shareable. Make a gifographic. Gifographics use the infographic model but feature animated gifs instead of the static images of a conventional infographic.

You can check out an example here. Meme Generator and Quick Meme are sites that allow you to add your own text to popular meme images. Memes are just-because content. When the mood hits or a funny idea strikes you, go ahead and meme it. Things to keep in mind They are adaptable. The great thing about memes is that they can be adapted for use in any niche. Your niche is neither too narrow nor abstruse to warrant its own meme. Check out a few more tips for making an explainer video. Put the video on YouTube and Vimeo.

Both of these video sharing sites are great ways to garner social signals for SEO and improved results for video search itself. Things to keep in mind Making a good video is not cheap. You can start small, of course, but contracting a video specialist or a camera crew can cost quite a bit. Two to three minutes is a good length. Guides A guide is a detailed and fairly long piece of content. How to do it Writing a guide requires a good writer, a good designer, and a good idea.

Make sure you recruit the services of a capable designer as well as a writer. Readability has as much to do with layout and presentation as it does with great writing style. Book reviews A book review is a simple discussion of a book plus your take on it. How to do it A book review can be as complicated or as simple as you want.

I suggest a short-and-simple 7-point format: Introduce the book: sentences. Introduce the author: sentences. Share what you liked in the book: sentences. Recommend it or not to your readers: sentences. Provide a call to action: Link to the book. Things to keep in mind Book review content works best if you have a readership that is inclined to read books.

Opinion post a. How to do it Occasionally, write a strong first-person take on a hot topic or big issue. Things to keep in mind This should not be a daily thing. Someone who is constantly sharing his or her opinions or ranting about a topic can become odious. Use with caution. Be civil. Product reviews Like the book review, a product review can help establish authority and leadership in your industry. People want and love genuine reviews. How-to The how-to is one of the most popular types of content, especially in my niche. Then, come up with a solution.

The model is simple: Introduce the problem Introduce the solution Discuss each step of the solution Summarize the discussion Provide a conclusion Things to keep in mind The options for how-tos are inexhaustible. Think of one topic that reflects something you do on a daily basis. Next, write a how-to article based on that one issue. Diagrams, videos, and pictures can all help enhance the how-to blog. Lists Lists have endless appeal. Even popular magazines use list appeal to sell issues: How to do it Pick a topic, then pick a number. When you write your list, use this simple format: introduce the topic, list your points, and provide a conclusion.

Things to keep in mind The more detailed your list is, the better. Long lists are good too. Odd numbers, round numbers, any types of numbers — they all work equally well. Link pages A link page is simply a post that provides links to great resources around the web. How to do it A link page, often called a link roundup, is simply a list of links.

Ebooks An ebook is long content packaged in a different format, usually as a PDF. When e-books first hit the marketing scene, people put a ton of value on them. However, some e-books are truly great, and those still get a lot of attention. The idea: Create an e-book where one influencer in your niche writes one page.

8 Keys to Successful Content Writing

He was able to get 20 different industry professionals to contribute one secret each. Some of these were also influencers. How to do it There are three main parts to producing an e-book like this: Come up with a good topic Find influencers willing to contribute Organize, design, and format the content into a book before publishing Obviously, not all of those steps are equally difficult. That is difficult. But there are a few things you can do to increase your chances of success. First, build as strong of a relationship with influencers as possible.

How do you do this? There are many ways: leave comments on their blogs engage with them on social media send them emails with questions or comments—get on their email lists first It may take a few weeks or months before you have a solid relationship, so be prepared to invest some time here it will pay off in many ways. Using their names will boost your response rate by an incredible amount. Things to keep in mind A good ebook has a really good title. Spend time curating the best title in order to garner more readers.

Elements of High Quality Content

Design is clutch. Ebooks without colors, graphics, and great formatting are considered not worth reading. An HTML version allows you to embed video, audio, and other resources. Case Studies A case study explains what your product or service is and how it helped a client. Explain the challenges that you had to overcome or the problem that the client was facing.

Write out the solution you provided. Make it clear and explain it in a step-by-step way. Discuss the results of your solution and the ways in which it was successful. Provide a conclusion and a call to action. Make it a story. How to do it Creating a podcast is simple, provided you have a decent microphone and some technical knowledge.

Things to keep in mind As with any media publication, be sure to accompany the podcast with content. Interviews Every field has its leaders. Generate excitement and anticipation. Ask a question. Let the interviewee answer.

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Continue with the question and answer format until conclusion. Be sure to thank the interviewee and provide a call to action for your audience. Things to keep in mind If your interview is audio or video, be sure to provide a written summary or an overview of the interview. Research and Data Terms like big data and machine learning are thrown around a lot these days. Technically, big data refers to collecting and analyzing ridiculously large sets of data. Anyone can make simple connections. Writing about SEO? Writers should include their target keywords in their content.

Most of the simple observations have been made in any niche because anyone can make them. This, of course, makes them even more valuable. They were able to observe some really interesting correlations such as: Needless to say, this was a breath of fresh air compared to all the other information on creating viral content that simply suggested that all you need is to create curiosity.

After being published, it attracted hundreds of comments and thousands of social shares: Analyzing such a large set of data lets you draw data-driven conclusions and use them to give advice. This gives your content much more credibility than it would have otherwise. How to do it: I understand that this type of content can be intimidating.


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